A survey conducted by research firm Ipsos about public opinion towards Lebanese products shows that 69% of Lebanese respondents are aware if a product is locally made in Lebanon or is imported. It said that 77% of baby boomers, 72% of Generation X members, 69% of Millennials and 66% of the Generation Z group are aware of this differentiation. Also, it indicated that 79% of upper-income individuals are aware about the local or foreign origin of products available in the country compared to 78% of middle-income persons and 66% of lower-income individuals.  Further, it pointed out that 68% of surveyed participants expressed a positive perception about Lebanese products. Also, it noted that 61% of respondents believe that Lebanese products match international quality standards.  In parallel, it said that 97% of participants are proud to support Lebanese-made products, with minor variations across age, gender, or income levels. It indicated that 54% of respondents often recommend local products, 38% of participants sometimes promote homegrown brands, 5% rarely support domestic product lines, and 3% never endorse locally made items.  In addition, it stated that 73% of Lebanese respondents said that they increased their use of local products in the past five years, largely in response to the economic crisis. Also, it pointed out that 43% of participants choose local products to support local businesses, 38% are opting for locally-made goods due to their affordability, 22% are prioritizing locally-sourced products to help the local economy, 20% are selecting local products due to their quality and craftsmanship, and 12% are favoring local offerings to express their pride in Lebanese products.  It added that 79% of respondents indicated that they increased their purchase of locally-produced food items in the past five years, 40% revealed that they increased their usage on locally-produced beverages, 39% reported an uptick in their purchase of locally produced hair care items, 37% noted that they increased their usage of local body care products, 24% indicated that they shored up their consumption of locally-made skincare items, and 12% said that they of locally produced makeup products.  Further, it pointed out that 47% of respondents are motivated to increase their purchase of local products in the future if the products’ quality is high, 45% of participants said they will be encouraged to buy more local products in the future if the price is competitive or the product has a high value for money, 39% of respondents said they will be motivated to purchase more local products to support the local community, 20% of participants aim to prioritize local products in their future shopping decisions if the products are more available and accessible, 7% plan to increase their spending on local products if they trust the products, 6% are motivated to increase their purchase  of local products in the future if there are more advertising campaigns, 5% will buy more local products in the future if the product information and labeling are clear, and 4% said will be motivated to purchase more local products if the brand uses sustainable practices.  Also, it stated that 45% of participants are actively seeking out products from small Lebanese businesses and 36% are sometimes searching for items that small local businesses produce, while 19% do not actively seek out products from small Lebanese businesses.  In parallel, it indicated that 74% of respondents use offline sources to obtain information about products before buying them, compared to 72% who use online sources.  Also, it stated that 77% of participants said that they discovered new Lebanese brands via social media. In addition, it noted that 78% of respondents are more likely to support a local brand that actively engages with followers online.  Ipsos said that the study covered 1,000 Lebanese individuals residing in the country who are 13 years of age or older, with a representative distribution across gender and age groups with nationwide coverage. It added that it conducted the survey via computer aided telephone interviews (CADI), but it did not specify the timeframe of the survey. (ICE BEIRUT)

Fonte notizia: Byblos Bank, June 9-14, 2025