The UAE retail industry is projected to grow at a compound annual rate of 5.4% through 2028, driven by the transformation of malls into tech-enabled, lifestyle-focused hubs. Unlike global trends of declining mall visits, UAE malls are evolving into multifunctional spaces combining retail, dining, wellness, and entertainment to meet the expectations of experience-driven consumers and a rising expat population. With 71% of shoppers using digital features and 43% valuing tech-enhanced in-store experiences, retailers are emphasizing flexible, immersive environments. Mixed-use communities like Dubai Hills reflect the shift toward “15-minute cities,” while sustainability aligned with the UAE’s Net Zero 2050 goals is shaping mall design. Companies like Abra are leading the way in creating adaptable, luxury retail spaces that serve both residents and tourists, making malls integral to community life. (ICE DUBAI)

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