Global Jewelry Market 2025: Digital Growth, Demographic Shifts, and Strategic Opportunities in the U.S. Abstract. In 2025, the global jewelry industry reached an estimated value of $348 billion, growing at a 5.2% CAGR from 2020 to 2025. It is projected to exceed $450 billion by 2030. The United States accounts for about 25% of global consumption (around $78–87 billion), making it a high-value, high-consumption market, with average annual consumer spending of $240, significantly above the global average of $45. Key Industry Trends: the rise of lab-grown diamonds, especially among younger consumers prioritizing ethics and affordability; sustainability becoming a core expectation, influencing sourcing, production, and packaging; Rapid growth in digital commerce, including e-commerce, social selling, and virtual try-on technologies reshaping how jewelry is discovered and purchased. Global Market Landscape. U.S. Market & Consumer Behavior. The U.S. jewelry market is driven by life-event purchases. Engagement rings generate $12.5 billion annually, with an average spend of $5,800 per ring. Sustainability is a key factor for 71% of couples under 35 choosing engagement rings. Wedding-related jewelry adds another $18.2 billion, emphasizing the importance of milestone-driven buying. Demographically, Millennials lead with 38% of total purchases, followed by Gen X (27%), Baby Boomers (23%), and Gen Z (12%). Women account for 67% of purchases, but the men’s jewelry segment is growing fast, at 15% annual growth, indicating market diversification. Fine jewelry sales are concentrated among high-income households, reinforcing the importance of premium positioning for luxury brands. Digital Transformation & E‑Commerce. U.S. online jewelry sales surged 185% since 2019, reaching $16.8 billion, or 21.5% of the total market. Mobile commerce accounts for 43% of online sales, reflecting a strong preference for smartphones and tablets. Social commerce shapes product discovery, especially for Gen Z, with 28% discovering jewelry through social platforms.Virtual try-on technology is mainstream, with 67% of online shoppers using AR tools to visualize jewelry before purchase. Direct-to-consumer (DTC) brands have leveraged this trend, capturing 31% of the online market by offering personalized experiences and streamlined buying journeys. Conclusion. The Carat Trade report depicts a thriving and evolving jewelry industry centered around the U.S. and Asia-Pacific markets, driven by digital innovation, ethical sourcing, and demographic shifts. Brands entering or expanding in the U.S. should focus on online engagement, sustainability, and personalization to meet evolving consumer expectations and succeed in this dynamic landscape. Fonte: Carat Trade Inc. (ICE HOUSTON)

Fonte notizia: https://www.carattrade.com/blog/2025-jewelry-industry-statistics-global-us-trends