The UAE eyewear market is driven by digital innovation and a strong preference for premium products. A report by Euromonitor International from June 2025 states that the total market value reached AED 2.1 billion in 2025 and is forecast to grow steadily. E-commerce is the most dynamic channel, with its value share in the total eyewear market increasing from 11.4% in 2024 to 13.2% in 2025. Brands are using virtual try-on and AI-driven personalization to enhance the online experience. The recent official launch of Ray-Ban Meta smart glasses in the UAE further underlines the market's embrace of technological integration, as these devices combine fashion with advanced features.Despite the growth of digital platforms, an omnichannel model is preferred, and physical optical goods stores remain the dominant sales channel. The shift towards premiumization is evident in the sunglasses segment, which had a 10.2% value CAGR from 2020 to 2025. According to the report, sunglasses sales are projected to continue their robust growth, with a forecast constant value CAGR of 5.7% from 2025 to 2030.The demand for luxury is supported by the UAE's status as a global retail hub, attracting high-spending residents and tourists. The market is also being shaped by rising eye health awareness, which is driving innovation in functional products. (ICE DUBAI)

Fonte notizia: https://www.ice.it/it/mercati/emirati-arabi-uniti/dubai