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ITALIAN WINE SALES TRENDS AND OUTLOOK FOR 2025 (UPDATED AUGUST 24, 2025)
Italian Wine Sector Outlook 2025: Steady Growth Amid Challenges The Italian wine sector remains resilient despite a complex global environment. Domestic consumption is stable, though volume growth does not always translate into higher turnover. Leading producers expect a moderate 1.7% increase in total sales and 2% growth in exports in 2025, with sparkling wines outperforming still wines. Top players include Cantine Riunite – Giv, Argea, Italian Wine Brands, Antinori, La Marca, and Herita Marzotto, with exports exceeding 90% for some groups. Domestic retail remains cautious, while spirits—particularly gin—show double-digit growth. The U.S. remains the primary export market, but geopolitical tensions and tariffs are encouraging diversification toward Canada, the U.K., the Netherlands, Belgium, and emerging Asian markets. Operators are advised to prioritize premium and sustainable products, diversify markets, optimize inventory, embrace digital channels, and collaborate with consortia and institutions to maintain competitiveness in a volatile global landscape. (ICE TORONTO)
Fonte notizia: https://www.wineitaly24.com/wine-and-more/traceability/italian-wine-sales-trends-and-outlook-for-202
