September 4, 2025Energy drinks are thriving as price-conscious consumers pivot from costly coffee to functional, flavorful alternatives. With wellness claims and nostalgic flavors, the category is stealing share from traditional caffeine formats. FI Focus Source:  FOOD INSTITUTE FOCUSFull Article: https://foodinstitute.com/focus/energy-drinks-put-value-back-in-value-proposition/  (ICE NEW YORK)

Fonte notizia: FOOD INSTITUTE FOCUS