Rafał Brzoska, CEO of InPost, says that traditional marketplace platforms are outdated and that the future lies in AI. There are signs from the market that the company is working on a shopping assistant or bot that searches for bargains based on user history. “A website with high traffic alone is not enough - the key is the right offer at a good price”, says a representative of one of major market players. The largest domestic e-commerce giant, Allegro, already uses machine learning and generative AI. “AI supports the customer experience. The search engine handles tens of millions of queries a day, is becoming increasingly effective and responds more accurately to user needs”, says Marcin Gruszka, Allegro's spokesperson. He adds that the mobile app features an image search system, and generative AI enriches the descriptions of offers. (ICE VARSAVIA)

Fonte notizia: RZECZPOSPOLITA