Việt Nam seizes “golden moment” to expand cross-border e-commerce and boost global competitiveness Việt Nam’s e-commerce market surpassed US$25 billion in 2024, growing 20% year-on-year and accounting for 10% of total retail revenue, placing the country among Southeast Asia’s top three digital markets. As global online trade accelerates, cross-border e-commerce has been identified as a strategic pillar to help Vietnamese goods strengthen their presence internationally. Under the National E-commerce Development Master Plan (2026–2030), the Ministry of Industry and Trade aims to build a sustainable digital export ecosystem by improving regulations, enhancing business capacity, linking with global platforms, and collaborating with Vietnamese trade offices abroad. Experts highlight Việt Nam’s logistics advantages, young digital-savvy workforce, and fast digital transformation as key assets. Businesses are encouraged to adopt direct-to-consumer models, ensure traceable and high-quality products, and build distinct brands. With investments in logistics infrastructure by ViettelPost and international carriers, alongside growing support from Amazon Global Selling, Shopee, and domestic tech firms, Việt Nam is poised to become a reliable global supply chain link, bringing “Made in Việt Nam” products closer to global consumers. — VNS / ICE News (ICE HO CHI MINH CITY)

Fonte notizia: Vietnam News