Retail sales in Indonesia continue to grow year-on-year, supported by subdued inflation and a projected GDP expansion of 5.2% in 2025. Household consumption contributes over half of GDP, anchoring the economy even as consumers become more selective. The Consumer Confidence Index dipped to 117.2 in August—its lowest since 2022—reflecting caution amid global uncertainty and rising food prices. While essentials like food, beverages, and motor fuel lead retail growth, discretionary categories such as cars and electronics are under pressure, with car sales down nearly 10% in the first half of 2025 and a sharp 19% drop in August alone. Despite these challenges, the medium-term outlook is optimistic. Investments in logistics, digital payment systems, and omnichannel retailing are accelerating, bolstered by government initiatives like the “1 Million MSMEs Digitalization” program. Consumers are increasingly driven by promotions and product longevity, with 39% of cooking oil purchases in 2024 being promotion-based and 71% of shoppers willing to pay more for durable goods. Sustainability is also influencing buying habits, as 68% of consumers prefer eco-friendly products. With a population of over 270 million and a rapidly digitalizing economy, Indonesia’s retail market is projected to grow by USD 49.9 billion between 2024 and 2029, maintaining its position as one of Asia’s most promising consumer markets.Source: https://business-indonesia.org/news/indonesia-s-retail-remains-firm-as-consumers-tighten-choice (ICE GIACARTA)

Fonte notizia: Business-indonesia, 8 October 2025