October 16, 2025U.S. On-Premise Sees Positive Start to OND PeriodThe U.S. on-premise sector saw year-over-year growth in both value velocity and ticket count, which increased by 4% and 7% respectively, for the week ending October 4th, 2025, according to CGA by NIQ.The latest data indicates that 77% of people visited bars and restaurants to eat over the last month, while 50% visited these locations to drink. CGA also reported that tequila accounted for 24% of all spirits sales by value in the 12 months ending in August.The report also reveals that movies and TV shows have a significant impact on U.S. purchasing decisions in the on-premise channel. 35% of consumers have tried a new drink at bars or restaurants after seeing it in a movie or TV show, and drinkers aged 21-34 were 61% more likely to try a new brand in a category they already drink after seeing it featured in entertainment media.Source:  CGAFullArticle:  https://hs8095717.f.hubspotemail.net/hubfs/8095717/On%20Premise%20Sales_One%20Pager_US_10_10_25.pdf?utm_campaign=Daily%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_Rv60J0e45eakuRlqUnFODjAvt58o9HrMEbD74l3bMOFIhAgjMSMdgjtMnGzQcQGllh9BJKCXqG9nH5QYe2xE_tPPS8A&_hsmi=384645353&utm_content=384645353&utm_source=hs_email (ICE NEW YORK)

Fonte notizia: CGA