According to data from the research company NielsenIQ, alcohol sales have declined in both value and volume, by 2.1% and 5.5% respectively. Non-alcoholic beverages, on the other hand, continue to grow in popularity. Poles have already spent nearly PLN 2 billion on them – more than on oils, tea, or kitchen towels – and sales value has increased by 5%, with volume up by 3.2%, over the year.Beer remains the leader in the 0% category, but wine is rapidly gaining ground. Last year, sales of non-alcoholic wine increased by 41%, and are currently up by over 39%. Sparkling, aromatic and fruit wines are performing best, with sales almost tripling year on year.Among spirits, the 0% variants are most frequently chosen in the gin category, with stable sales. (ICE VARSAVIA)

Fonte notizia: portalspozywczy.pl