October 17, 2025Wine's Losing Battle: Why Other Beverages Are Taking Its DrinkersThe Trade agrees with consumers that wine prices have gotten too high; they also believe that wine prices are driving consumers to other adult beverages; and think wine prices are barriers for younger consumers. Plus, ProWein's makeover, what Jefferies thinks is really driving the alcohol slump, and how one limoncello spritz sparked a million-bottle craze.Source:  DRINKS INSIDERFull Article: https://www.drinksinsider.com/p/wines-losing-battle-why-other-beverages  (ICE NEW YORK)

Fonte notizia: DRINKS INSIDER