Small consumer brands continue to grow faster than their larger peers in India’s fast-moving consumer goods (FMCG) market. Aided by strong rural demand and easing inflation, small FMCG companies, with an annual turnover of under Rs 100 crore, reported their highest value and volume growth for the July-September period at 20.4% and 12.5% each, according to NielsenIQ. That’s the best in five quarters. Mid-sized FMCG players, with a turnover of between Rs 100-1,000 crore too have reported strong double-digit value growth for four straight quarters, with volume growth between 6.8% and 9.7% during the period. In contrast, FMCG leaders, defined as those with an annual topline exceeding Rs 5,000 crore, grew 8.8% and 6.2% in value and volume terms during the July-September period. While September quarter volume growth for FMCG giants was the highest in five quarters as urban markets revived, value growth was lower than in the June quarter (10.1%) due to GST-led price cuts and transition issues. Even as FMCG giants look to a better second half of FY26, on improved demand conditions and a stronger economic outlook, NielsenIQ believes small brands may not give up their gains anytime soon. A key reason for this is not just the propensity of small players to undercut larger brands, but also their ability to address local needs, the research agency said. (ICE NEW DELHI)

Fonte notizia: Financial Express