December 5, 2025New Wine Market Council Study Finds Millennials Now Largest US Wine-Drinking CohortThe Wine Market Council (WMC) announced this week the results of its 2025 US Wine Consumer Benchmark Segmentation Survey, revealing a major shift in the US wine-drinking landscape. Millennials have officially overtaken Baby Boomers as the largest group of wine consumers, even as overall wine consumption continues to decline.Source:  WINE BUSINESSFull Article:  https://www.winebusiness.com/news/article/311328 (ICE NEW YORK)

Fonte notizia: WINE BUSINESS