ROME, 19 November 2025 – The Embassy of Malaysia in Italy launched Visit Malaysia Year (VMY) 2026, unveiling the campaign theme “Surreal Experiences” and mascots Wira and Manja, inspired by the Malayan sun bear. The event, attended by media representatives, tour operators, and travel agents, aims to attract 35.6 million international visitors and generate RM147.1 billion (€50 billion) in tourism revenue. Ambassador Dato’ Zahid Rastam highlighted the strong Malaysia-Italy ties and noted that Italian arrivals are expected to surpass 80,000 in 2025.Tourism Malaysia emphasised the role of media and trade partners in promoting Malaysia as a top travel destination. Key updates include visa-free entry for Italians (with a Digital Arrival Card), connections via 20 airlines, and highlights across Kuala Lumpur, Melaka, Penang, Sabah, the East Coast islands, and Malaysia’s ancient rainforests. The launch concluded with a lucky draw offering flights and hotel stays, reinforcing Malaysia’s goal of welcoming a record number of Italian travellers in 2026.Source:  https://www.facebook.com/share/p/1FfxJDSfwv/ (ICE KUALA LUMPUR)

Fonte notizia: 19 novembre 2025, Kuala Lumpur