The UAE has launched the sixth edition of its World’s Coolest Winter campaign, themed “Our Winter is Entrepreneurial,” to promote tourism while highlighting Emirati entrepreneurship and innovation. Running from December 16, the six-week initiative showcases eco-tourism, winter experiences, and locally developed tourism offerings, supporting the UAE Tourism Strategy 2031. The campaign comes amid strong sector growth in 2025, with 26.1 million hotel guests, AED40 billion ($10.9 billion) in hotel revenues, 79% average occupancy, and the UAE ranking among the world’s top seven destinations for international tourism spending. Past editions have generated around AED6.7 billion ($1.8 billion) in hotel revenues, while tourism contributed AED257.3 billion ($70.1 billion) to GDP in 2024. Officials emphasized leveraging the campaign to foster innovation, support SMEs, and further strengthen tourism as a key driver of economic growth. (ICE DUBAI)

Fonte notizia: https://www.arabianbusiness.com/