Monoprix has resumed operations in Lebanon following a multi-year absence, marking a notable development in the domestic retail landscape. The brand’s return is being carried out through a new franchise partnership with a Lebanese retail group, enabling Monoprix to re-establish its footprint in the local market and relaunch its commercial activities after withdrawing in 2019.  The first store under the renewed franchise has opened in Antelias, offering a broad range of food and non-food products, including Monoprix’s private-label items alongside other retail assortments. The reopening comes after a six-year hiatus and follows the conclusion of a franchise agreement under which the local operator will manage the brand’s operations and support its gradual expansion across Lebanon.  Monoprix had been present in Lebanon since the late 1990s before suspending its activities amid the country’s economic and financial crisis. Its re-entry reflects renewed confidence in the resilience of the Lebanese retail sector and signals a cautious but tangible recovery in consumer-facing industries. The brand’s positioning emphasizes quality, variety, and accessibility, aligning with its international retail model.  The return of Monoprix also forms part of a broader trend in which international franchise brands are progressively re-entering or expanding their presence in Lebanon. This dynamic is contributing to increased retail activity, enhanced consumer choice, and renewed momentum in key commercial areas, supporting the gradual revitalization of the local retail environment. (ICE BEIRUT)

Fonte notizia: LWM, Bank Audi, 22-28 Dec 2025