Stati Uniti
US DRIVES PROSECCO TO RECORD 667 MILLION BOTTLES IN 2025
January 28, 2026US Drives Prosecco DOC to Record 667 Million Bottles in 2025The United States drove Prosecco DOC's 2025 success, posting 8% export growth despite tariff volatility to remain the denomination's leading market at 23.8% of total exports. National Prosecco Week USA engaged 1,955 points of sale and generated over 258 million impressions, demonstrating robust consumer demand for Italian sparkling wine in the USOverall production reached a record 667 million bottles, up 1.1% amid global economic headwinds, including inflation and spending pressures. France surged 21.1% to claim third place, while Greece and Mexico also posted double-digit gains through coordinated supply chain efforts.Looking to 2026, Prosecco DOC will sponsor the Milan Cortina Olympics while expanding its Low Alcohol line to meet demand for lighter products. The focus remains on consolidating value, ensuring fair profitability across the supply chain, and advancing sustainability to secure long-term growth.Source: THE TAKE AWAYFull Article: https://mail.google.com/mail/u/0/#inbox/WhctKLbvRTmVxXmzztZCFznNsBVnPrhgtxNhPwrtmnrnkRtcCLfLPhHzzLGsNpMQNQPHPxb (ICE NEW YORK)
Fonte notizia: THE TAKE AWAY
