The Middle East branded residences sector is experiencing rapid expansion, with Dubai at the forefront. According to Savills' 2025/2026 report , the MENA region has grown 187% over five years , while the global market is expected to reach 910 schemes by end-2025 , up 19% YoY. Dubai leads globally with 64 completed projects and 87 in the pipeline , while emerging markets like Ras Al Khaimah and Cairo are gaining traction. Branded residences are increasingly concentrated in internationally connected cities and lifestyle-focused resort destinations , attracting international buyers seeking capital security and luxury living. Hotel brands dominate delivery, but design, fashion, and lifestyle labels are steadily increasing their share.        (ICE DUBAI)

Fonte notizia: https://www.arabianbusiness.com/