Pakistan’s fast-growing olive oil industry is seeking Chinese investment to develop large-scale joint ventures, with Loralai Olives proposing three corporate olive estates over 3,000 acres and a $20 million investment that could create more than 3,000 jobs and generate up to $20 million in annual exports within six to seven years. Founder Shaukat Rasool said China’s rising olive oil imports, health-conscious consumers, and CPEC-linked logistics make it a natural partner, while Pakistan offers cost advantages and suitable growing regions. With international recognition from the New York International Olive Oil Competition and expanding startups, the sector is positioning itself as a new pillar of Pakistan-China agribusiness cooperation. Loralai Olives drew global attention last year after winning a silver award at the New York International Olive Oil Competition (NYIOOC), outperforming more than 1,200 brands from traditional olive-producing countries.    While exports remain limited—mainly to Gulf markets—domestic demand is rising rapidly. Pakistan currently imports more than $12 million worth of olive oil annually, but consumers are increasingly shifting to locally produced brands, encouraged by international accolades and growing awareness of olive oil’s health benefits.Industry activity is also expanding. More than 80 olive-related startups have emerged across farming, processing, and marketing, reflecting strong investor interest and long-term potential, Rasool said. (ICE ISLAMABAD)

Fonte notizia: cpec