March 10, 2026Drives Global MomentumGlobal Prosecco sales reached nearly 667 million bottles in 2025, up 1.1% year-over-year, with on-premise accounting for an estimated 35-40% of volume globally.Much of that on-premise momentum is driven by the Spritz, which has evolved from a seasonal trend into a year-round cultural fixture. Aperol alone reached $780 million in sales in 2023, with Campari Group leaning heavily into programming that keeps the format relevant beyond summer, a rising tide that lifts Prosecco alongside it.Beyond the Spritz, by-the-glass programs represent one of the most untapped growth opportunities for Prosecco on-premise, as high-end restaurants increasingly dedicate sparkling wine exploration to the format. Meanwhile, Prosecco DOC's 2025 promotional push underscores the category's global ambition, with  382 events across 39 countries generating 2.1 billion impressions. Source:  YOU TUBEFull Article: https://www.youtube.com/watch?v=L8XzDaLTX4Y&list=PLWD2AQkkx8yinUpric71p5V-QqQbjvgUc  (ICE NEW YORK)

Fonte notizia: YOU TUBE