April 1, 2026Gen Z still leans toward national brands, but its attention is drifting as challenger and private‑label options feel increasingly interchangeable. F&B leaders must win relevance, not a race to the bottom on price. FI Focus Source:  FI FOCUSFull Article: https://foodinstitute.com/focus/gen-z-stare-cpg-giants-must-grapple-with-cohort-indifference/?utm_source=Klaviyo&utm_medium=email&_kx=GDQCMGZIqsma_KRuszfzt_vn3rmg-y979z0J2mKL4zU.SFRbAc  (ICE NEW YORK)

Fonte notizia: FOOD INSTITUTE FOCUS