Antenna Group announced the acquisition of GEDI, Italy 's leading Media and Entertainment organization , from EXOR, the Agnelli family.Antenna's agreement with GEDI includes the historic Italian newspaper La Repubblica, the radio stations Radio Deejay, Radio Capital and m2o, the media outlets HuffPost Italia, National Geographic and Limes, and the advertising agency Manzoni.Antenna Group also will integrate new technologies and innovative practices into GEDI's journalistic organization, in order to create new opportunities for Italian journalists, who will gain access to an audience of 500 million through its network and partnerships.Accordingly, it will strengthen GEDI's existing partnerships in Italy, with Huffington Post, National Geographic and other international media. Antenna is in discussions with its strategic partners in the US to include new media and entertainment brands in GEDI's portfolio.Antenna will develop GEDI's digital platform mymovies.it, connecting it to its own streaming platforms , and will expand its cinema activity in Italy. Through GEDI's portfolio, it will strengthen its activity in music production and distribution and, finally, through its partnerships with international content providers, such as Netflix, it will expand the distribution of GEDI's documentaries internationally.With the acquisition of GEDI, Antenna Group expands its activity, offering 37 free and pay TV channels, two streaming platforms and a portfolio of activities in Europe, North America and Australia. (ICE ATENE)

Fonte notizia: kathimerini.gr