Indonesian cosmetic and beauty products drew strong global interest at Cosmoprof Worldwide Bologna 2026 (March 26–29), as part of Indonesia’s economic diplomacy to position itself as a competitive and innovative player in the global beauty industry. Indonesia recorded potential transactions worth USD 2.02 million (around Rp34.58 billion), with hair care and eyelash products being the most in demand. Prospective buyers largely came from Hungary, Poland, Türkiye, Spain, and Sweden. Indonesian officials highlighted that this achievement reflects international trust in Indonesian products, particularly their use of natural and environmentally friendly raw materials that meet strict European standards. The exhibition opened wider opportunities for Indonesian beauty products to enter the European market, with hopes that more local companies, including MSMEs, will participate in future exhibitions. Cosmoprof 2026 marked its 57th edition, featuring over 3,000 companies from 65 countries. On the trade front, Indonesia continued to post strong performance with Italy, recording a USD 164.8 million surplus in January–February 2026, and total bilateral trade of USD 4.59 billion in 2025, driven mainly by Indonesian exports such as iron and steel, fats and oils, chemical products, footwear, and mineral fuels.Source: https://rri.co.id/en/business/2356415/indonesian-cosmetics-shine-at-cosmoprof-bologna-2026 (ICE GIACARTA)

Fonte notizia: rri.co.id, 23 April 2026