[SINGAPORE] Shoppers in Singapore may be paying the same – or more – for less when it comes to items such as instant coffee or tea, as well as cereal and juices, according to the Department of Statistics (SingStat). This is known as “shrinkflation”. It occurs when a product’s size or quantity is reduced, but the price stays the same or increases, so consumers effectively pay more per unit. This practice results in hidden price changes. An analysis by SingStat on barcode data from major supermarkets found that, overall, less than 5 per cent of items commonly purchased by resident households here were hit by shrinkflation in 2025. Among these, five fast-moving consumer goods were most affected by shrinkflation, based on how often size reductions were observed across the supermarkets.   https://www.businesstimes.com.sg/singapore/coffee-milk-powder-among-5-common-household-items-hit-shrinkflation-singapore-singstat (ICE SINGAPORE)

Fonte notizia: The Business Times, 30 April 2026