Retailers in Singapore are moving away from point-based loyalty programmes to real-time models that reward customer behaviour rather than spending alone. “The biggest shift I’m seeing is from point-based programmes to behavioural loyalty — rewarding customers for how they engage, and not just what they spend,” Aaron Crowe, head of revenue for Asia-Pacific at Eagle Eye Solutions Group Plc, told Retail Asia. Retailers are increasingly using gamified, mission-based mechanics to influence customer behaviour and increase engagement frequency across channels. “The clearest patterns from working with retailers like Tesco Plc, Woolworths Group Ltd., and Central Group are that the levers that actually move behaviour are personalised, gamified, mission-style campaigns that gently nudge people into new categories or higher frequency,” Crowe said in a video call.   https://sbr.com.sg/exclusive/singapore-retailers-shift-points-real-time-loyalty-models (ICE SINGAPORE)

Fonte notizia: Singapore Business Review, 7 May 2026