Kering Group fashion investments in Tuscany (2020)

In 2020, the Kering group invested in the creation of two production plans in the Tuscany fashion districts for its two brands: Yves Saint Laurent and Balenciaga.


Investor company description

Kering is a French luxury goods company that designs, manufactures, and sells products in the fashion, leather goods, jewelry, and watches sectors. Some of the company's most well-known brands include Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen, among others. Kering is headquartered in Paris and has a global presence with stores and operations in Europe, Asia, the Americas, and other regions.

Investment description 

Kering opened two production plants in Tuscany to take advantage of the economic and productive system of the region, where it found the appropriate professional skills to undertake this project. 

The investment for the Yves Saint Laurent brand aimed to increase its production capacity to meet the increased product demand. For Balenciaga, the luxury company created an innovative cutting-edge production plant for the production of high-quality leather goods.

The “Invest in Italy” team supported Kering Group throughout the process of receiving the Development Contract incentive program for large industrial investments. 


Accompanying facilities required:

- Support for incentive research


Press Release

Yves Saint Laurent New investment in Tuscany

Saint Laurent seals agreement to build an industrial factory in Tuscany

Balenciaga to set up its first leather goods factory in Italy

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Kering Group